The rule that fits three terms and fails the fourth
Two rules often agree on the first three terms and part on the fourth. The reader spots the first rule, stops checking, and predicts from it.
Setup The series reads 2, 4, 8, 14, and the question asks for the next term.
The trap Doubling fits 2, 4, 8, so predicting 28. But doubling gives 16 for the fourth term, not 14.
The escape The differences are 2, 4, 6, so the next difference is 8 and the next term is 22. Test the rule on every term you have.
Rotation read as reflection
A shape turned through 180 degrees can look like its mirror image. The two rules predict different frames when the shape is not symmetric, and both are offered.
Setup An arrow points up, then right, then down.
The trap Calling it a flip about the horizontal axis, which would send up to down and then back to up.
The escape Up, right, down is a quarter turn clockwise each frame. The next frame points left, not up.
Two rules, one noticed
One element moves and another changes shade at the same time. Options that get the movement right but the shade wrong are there for the reader who tracked only one element.
Setup A dot moves round a clock face two hours at a time while a square in the centre alternates filled and empty.
The trap Picking the option with the dot in the right place and the square in the wrong state.
The escape Track the dot, then track the square, then combine. An option must satisfy both.
Counting the wrong thing
The rule is in the number of sides, or the number of shaded regions, and the reader counts shapes. The count that is going up is not always the obvious one.
Setup A triangle, a square, a pentagon, a hexagon.
The trap Looking for a rule in the shapes' positions or shading, which do not change.
The escape Count sides. Three, four, five, six. The next figure has seven.